City to Suburb Interiors

City to Suburb Interiors (formerly JMW Interiors), an East Coast-based design firm, was in need of a new logo that spoke to the business’s commercial and residential clientele. I worked closely with the founder and owner to develop an identity and business card design that supported their new brand proposition - “From City to Suburb.” Following rounds of creative exploration, the founder elected to change the name of the company to better reflect the company’s diverse skill set. Below you will see my early exploration of the JMW name as well as the final logo with her new title.