NoLa Tourism Campaign

Tasked with updating a current tourism campaign, I focused on drawing more travelers to New Orleans. First analyzing both the competitors and target demographic (young professionals, 25 - 39), I crafted a strategy that highlights the cultural diversity of the city melding French, Spanish, and Caribbean influences. Providing young professionals the opportunity to have an international experience within the United States was the guiding idea that inspired my designs and ultimate tagline ("Stay Local. Go Global.") The images to the right represent this strategy in a single page ad as well as a spread. I created all images on Illustrator.