Made for Those Who Do

Tasked with launching Eventbrite’s first brand campaign, we sought to establish the company as the leading platform for one-of-a-kind, in-your-neighborhood events.

Inspired by actual Eventbrite experiences in our chosen markets, this data driven campaign launched with a series of digital OOH boards, billboards, and paid social throughout Brooklyn and Atlanta that celebrates the creators and attendees who have built the platform to what it is today. This was complemented with two unique, large-scale illustrations created by local artists, a summer-long influencer program encouraging fans to participate in a "Week of Do," and a bespoke Daybreaker event centered around the Summer Solstice.

As Account Manager on this team, I served as the key client contact, communicating progress and feedback on the various components of this campaign. I also managed the day-to-day workflow of our internal team to help actualize the creative vision of this 360 degree approach.